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Research papers

Better understand your customers!

In the modern business world, organisations are increasingly focused on their customers. This paper describes the role of data mining in customer relationship management. Data mining is the "heart" of CRM, because it provides us with the...

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Authors: Tom Khabaza, Alex Nippe
March 17, 2002
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Citation

Khabaza and Nippe (2002a, March 17). Better understand your customers! . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/better-understand-your-customers-